Ernst & Young (E&Y) Singapore has appointed Max Loh as its country managing partner and managing partner for ASEAN area.
Loh, who was previously senior assurance partner in the firm, will succeed Steven Phan, who has become chief operating officer for E&Y in the Asia-Pacific and will be a member of the Asia-Pacific executive board.
E&Y Singapore has 2,000 staff and is part of the Asia-Pacific area organisation, which has 25,600 staff across 20 countries.
Loh said there are markets in the ASEAN area, which includes Indonesia, Malaysia, the Philippines, Singapore and Thailand, Brunei, Cambodia, Laos, and Vietnam, where the firm is seeing investment potential across its assurance, tax, advisory and transactions business.
“This is where we will leverage our strengths in bringing our best people across borders where necessary, to pursue market opportunities and serve our client’s diverse demands. In return, our people will benefit from these cross-border exposure and experiences, Loh added.
“Further, Singapore, given its status as a springboard to the regional economy and progressive developments in the accountancy sector, can serve as both a technical and talent hub – both within our organisation and for the profession generally.”