Ernst & Young (E&Y) Singapore has
appointed Max Loh as its country managing partner and managing
partner for ASEAN area.

Loh, who was previously senior assurance
partner in the firm, will succeed Steven Phan, who has become chief
operating officer for E&Y in the Asia-Pacific and will be a
member of the Asia-Pacific executive board.

E&Y Singapore has 2,000 staff and is part
of the Asia-Pacific area organisation, which has 25,600 staff
across 20 countries.

Loh said there are markets in the ASEAN area,
which includes Indonesia, Malaysia, the Philippines, Singapore and
Thailand, Brunei, Cambodia, Laos, and Vietnam, where the firm is
seeing investment potential across its assurance, tax, advisory and
transactions business.

“This is where we will leverage our strengths
in bringing our best people across borders where necessary, to
pursue market opportunities and serve our client’s diverse demands.
In return, our people will benefit from these cross-border exposure
and experiences, Loh added.

“Further, Singapore, given its status as a
springboard to the regional economy and progressive developments in
the accountancy sector, can serve as both a technical and talent
hub – both within our organisation and for the profession