Latest data from global advisory and accounting network HLB, has revealed that 85% of business leaders expressing confidence in their growth prospects despite economic concerns.
According to the global advisory and professional services network’s Survey of Business Leaders 2025 report, economic uncertainty is a significant concern for 78% of respondents.
The survey included responses from more than 1,200 leaders across more than 50 countries.
It revealed a dual focus among leaders on embracing technological advancements and investing in people to optimise operations and maintain profitability in a complex business landscape.
High-performing organisations, termed as profit accelerators, are addressing economic challenges by concentrating on operations, people, and innovation.
According to the survey, 65% of businesses are prioritising large-scale operational transformations, such as modernising technology systems (47%) and streamlining processes (46%) to enhance profitability.
Additionally, 60% are investing in learning and development to build engaged, “future-ready” workforces.
AI emerged as a key focus, with 69% of leaders identifying it as the most important technology for investment over the next five years.
Furthermore, 71% of the respondents were found to be already using AI for predictive analytics, while 62% are using it for data-driven customer personalisation.
HLB global CEO Marco Donzelli said: “Leaders recognise that technology alone cannot drive success. It is the combination of cutting-edge tools with skilled, adaptable workforces that promotes true innovation and growth.
“By prioritising learning and development, who we identified as Profit Accelerators are not only leveraging AI for advanced capabilities like predictive analytics and rapid prototyping, but they are also investing in their people to ensure sustainable performance. This allows them to stay ahead in an increasingly competitive market while maintaining resilience in the face of global challenges”
The report also highlights leaders’ awareness of gaps in their organisations’ core capabilities.
Only 21% believe their operating models are at peak efficiency, while 76% acknowledge the need for significant improvement.
Additionally, 37% report having a highly engaged and high-performing workforce, indicating a need for workforce transformation.
In terms of innovation, 35% of leaders describe their efforts as successful, suggesting substantial potential for improvement through technology and collaboration.
