New research has revealed 2023’s most popular Bitcoin alternatives, with Ethereum coming out on top.

The study by cryptocurrency experts Marketplace Fairness analysed Google searches worldwide for a number of Bitcoin alternative cryptocurrencies to see which were the most popular worldwide in 2023.

It found that Ethereum is currently leading all Bitcoin alternatives in popularity, with 3,260,000 searches for the currency worldwide every month. It was founded in 2015, over five years after Bitcoin, and is proving to be more popular globally than some of its older counterparts.

Dogecoin comes in second place on the list as the most popular ‘Meme coin’ worldwide, with 1,659,000 monthly searches for it. The currency has been rising recently, having seen a mention in Walter Isaacson’s newly released Elon Musk biography.

XRP comes in third place, with cryptocurrency seeing around 1,250,000 searches for it each month worldwide. It’s the native cryptocurrency of the Ripple network and was launched in 2012, making it one of the older entries on the list.

Coming in fourth place is another ‘Meme coin’ in Shiba Inu, which attracts around 678,000 searches worldwide. It was founded in August 2020 and saw its peak price in October 2021, when its value rose by a whopping 240% in a week.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Rounding out the top five very close behind is Cardano, with 677,000 searches a month worldwide. The fully open-source currency was founded in 2017 as a result of a crowdfunding campaign.

RankCurrencyGlobal searches a month
4Shiba Inu678,000

Commenting on the findings, a spokesperson for Marketplace Fairness said: “While Bitcoin is arguably the poster boy of crypto, there are still such a broad range of cryptocurrencies around, many of which are on the rise. ‘Meme coins’ like Dogecoin can often be fairly volatile in the market, so it’ll be interesting to see how the global popularity of these currencies compares to their value as the crypto world changes.”