New data reveals the US states that are the most stressed about their finances, with Colorado coming out on top.
Online lender CreditNinja analysed average monthly search volumes over the past 12 months to discover the states searching the most for terms related to money and financial issues. The study examined over 200 search terms, including ‘money help’, ‘debt relief’, and ‘student loan forgiveness’.
Colorado is top of the list, with 3,631.20 average monthly searches per 100,000 people. Coloradan’s top searches include ‘mortgage rates’ at 1,650.33 searches, ‘loans’ at 149.44 searches, and ‘car payment calculator’ at 225.01 searches.
The Centennial State had an increase in monthly searches of over 75% compared to Mississippi, which comes bottom of the full ranking with only 2,069.95 average searches per 100,000 residents.
Utah is in second place, with an average of 3,593.29 monthly searches per 100,000 people. The Beehive State searched for ‘how to make money fast’ the most out of every state, with 70.95 average monthly searches for this term.
Florida is third, with a monthly average of 3,416.97 searches per 100,000 people. ‘Food stamps’ was the second most popular term searched for by Floridians, averaging 397.49 monthly searches.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataIn fourth is Georgia, with 3,219.63 average monthly searches per 100,000 residents. The Peach State had the second highest number of searches for ‘how to make money online’ compared to any other state, at an average of 106.08 each month.
Arizona comes fifth, with an average of 3,149.67 monthly searches per 100,000 residents. Arizonians searched for ‘freedom debt relief’ the most out of every state, with a monthly average of 38.91.
Nevada is in sixth place, with a monthly average of 3,145.91 searches per 100,000 people. The state’s top three terms were ‘mortgage calculator’ at 1,210.01 searches, ‘mortgage rates’ at 332.90 searches, and ‘student loan forgiveness’ at 314.90 searches.
Washington is a close seventh, with an average of 3,145.06 searches a month per 100,000 residents. The Evergreen State has the third highest average search volume out of every state for the term ‘debt consolidation’ at 33.49.
In eighth place is Tennessee, with 3,131.17 average monthly searches per 100,000 residents. One of the top searches in this state was ‘loans’, with an average volume of 202.06.
Massachusetts is ninth, with an average of 3,121.04 monthly searches per 100,000 people. Massachusettsans searched for ‘credit score’ an average of 71.65 times a month, the second highest out of every state.
In tenth is Virginia, with a monthly average of 3,090.03 searches per 100,000 people. The state searched for ‘debt relief’ more than any other state, with 12.97 average monthly searches.
| Final Rank | Location | Average Monthly Search Volume Per 100K |
| 1 | Colorado | 3,631.20 |
| 2 | Utah | 3,593.29 |
| 3 | Florida | 3,416.97 |
| 4 | Georgia | 3,219.63 |
| 5 | Arizona | 3,149.67 |
| 6 | Nevada | 3,145.91 |
| 7 | Washington | 3,145.06 |
| 8 | Tennessee | 3,131.17 |
| 9 | Massachusetts | 3,121.04 |
| 10 | Virginia | 3,090.03 |
Commenting on this, Matt Mayerle, CreditNinja, personal finance editor, said: “Most people will experience financial hardship at some point in their lives, so it is natural to have concerns. The issues arise when small worries turn into severe stress and anxiety, as this can have a detrimental impact on our lives.
“This data aims to highlight the states that are struggling and spark a conversation about what needs to be done to improve people’s well-being when it comes to their finances.”
