KPMG has bought a minority equity stake in US-based AI-driven credits and incentives technology company Incentify.
The ‘Big Four’ company did not disclose financial details of the transaction.
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It added that the deal aims to enhance support for organisations navigating a “shifting mix” of credits, grants and incentives across multiple jurisdictions.
As part of the tie-up, KPMG’s Incentive Credit Opportunity Navigator (ICON) tool will be built into KPMG Digital Gateway, giving clients a single secure portal to identify and act on relevant programmes.
ICON links KPMG’s global incentives data with Incentify’s US incentives warehouse, AI discovery and qualification engine, and collaboration tools.
KPMG said credits and incentives rules are complex, constantly evolving, and scattered across thousands of programmes and documents.
The ICON system uses AI to scan, classify and assess such programmes at federal, state, local and international levels – shrinking work that “once took tax teams weeks, into days”.
Clients are expected to receive a personalised, secure view of incentives that apply to them, with ICON connecting KPMG insights to client data in one place and operating within KPMG’s existing security and governance structures.
ICON is already used within KPMG’s tax practice.
Incentify CEO Laurence Sotsky said: “With KPMG, we are putting AI to work at a global scale.
“KPMG’s dataset and network of more than 1,200 incentive professionals, paired with our discovery and qualification engine, give clients a single, intelligent view of what is available to them. We are very excited to keep building together while pairing our technology with KPMG’s experience.”
The investment in Incentify follows KPMG’s exclusive global alliance with Anthropic and the launch of Digital Gateway Powered by Claude, which is being extended into transaction and consulting services.
It also continues a series of minority investments by KPMG Ventures in companies including Fieldguide, Ema, Wokelo and Rhino.AI.
KPMG LLP Tax Business Innovation leader Greg Bocchino said: “Digital Gateway is already market-leading, and bringing Anthropic onto it raises the bar again.
“Adding ICON is the next move in our deliberate platform strategy to scale tax intelligence through AI – helping our clients identify opportunities faster, work with greater consistency and modernise how complex tax analyses get delivered.”
Last month, KPMG opened its Trusted Artificial Intelligence Centre of Excellence in Singapore, with support from the Singapore Economic Development Board.
