Kreston International appoints Virginia Cook as its new Marketing Director. Virginia has over 25 years of experience in
international professional service marketing and business development
Virginia joins from Moore Barlow, a top 70 UK law firm, and has extensive experience working in senior global and regional marketing and business development roles for accounting firms, including Roffe Swayne, BDO, Arthur Andersen and Coopers & Lybrand / PwC. In Virginia’s previous position, she was on the Marketing Board at
international accounting and legal network Ecovis and worked on the successful merger of two law firms during the pandemic.
Virginia’s initial focus will be developing Kreston’s purpose and focusing Kreston’s marketing on supporting member firms’ business development. Liza Robbins, Chief Executive, Kreston International commented, “I am thrilled with Virginia’s appointment. Virginia has a wealth of experience in professional services and international networks. Her in-depth understanding of the marketing challenges facing firms will enable her to deliver commercial solutions.”
Virginia Cook, Marketing Director, Kreston International stated, “I am excited by the opportunity of joining Kreston. Economies and businesses need forward-thinking advisers to help them grow post-pandemic. Kreston has a great
foundation on which to build, and I look forward to working with the firms to enhance the marketing value they get from their membership.”