BOKS International has appointed Terry Snyder as its global marketing adviser. Snyder previously served as CEO at Allinial Global and has more than five decades of industry experience.

Snyder will be tasked with providing strategic planning assistance, helping to raise the profile of BOKS, and advising on global expansion, particularly in North America, where he is based. In the four years since the alliance formed, continued marketing efforts have seen BOKS increase its presence worldwide.

Before joining BOKS, Snyder had a series of successful positions at Arthur Andersen, RSM McGladrey, Olive LLP, and Clifton Gunderson. In 2008 Snyder joined Allinial Global (previously known as PKF North America), where he served for twelve years. Under Snyder’s leadership, he and his team grew it to over $4.3 bn.

Commenting on his appointment, Snyder said: “BOKS has already established a solid foundation and excellent reputation. Their leadership team has given me an opportunity to assist them in taking BOKS to another level. In this time of rapid change and unprecedented member and client demands, this is a challenge I readily accept and look forward to building the future organisation together.”

BOKS alliance director Richard Sergeant said: “We are thrilled to have Terry on board for this next exciting phase of BOKS International, not least for his experience and connections that will help strengthen and grow the alliance.

“It’s a great endorsement of the journey so far and the potential for BOKS members to help businesses operate and grow effectively in international markets. Terry’s insight and support will be invaluable, and we offer him the warmest possible welcome.”