HaysMac has selected Gary De Souza as director in its media, marketing and advertising (MM&A) sector team.
De Souza will be responsible for growing the MM&A team, developing client relationships, and broadening services for media, marketing and advertising businesses.
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Commenting on his appointment De Souza said: “I am excited to be joining HaysMac at such a dynamic point in its journey.
“The firm has built a strong reputation in the media, marketing and advertising space, underpinned by deep sector expertise and a people-first culture.
“There is a clear sense of momentum and ambition across the firm, and I am looking forward to building on this – working closely with clients to provide practical, commercially focused advice as they navigate growth and complexity in an increasingly fast-moving sector.”
De Souza joins HaysMac from Moore Kingston Smith, where he spent more than a decade advising media, marketing and creative companies across the UK.
Since 2016, he has worked in a dedicated media team, supporting start-ups, established businesses and international groups.
De Souza’s client base has included independent agencies, production companies and expanding media businesses, as well as international creative practices setting up operations in the UK.
HaysMac managing partner Natasha Frangos said: “We are delighted to welcome Gary to HaysMac. He brings a strong track record in the media, marketing and advertising sector, alongside a clear passion for supporting ambitious, entrepreneurial businesses.
“Gary’s appointment forms part of our ongoing strategy to invest in high-calibre talent, enhancing the breadth and depth of technical expertise across the firm.
“These strategic hires are key to strengthening our sector and market-led approach and ensuring we continue to deliver high-quality, insight-driven advice to our clients.”
Last month, HaysMac picked Nicky Whitehead as its Social Purpose team director.
