PwC Thailand has named Simon Gealy, the CEO of PwC South East Asia Consulting, as its new consulting lead partner.  

Gealy succeeds Vilaiporn Taweelappontong, who served as practice leader from 2013 to 2025 for the Thailand firm. 

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Simon Gealy, whose new role became effective on 27 November 2025, brings nearly 40 years of experience in financial services consulting.  

Since 2021, Gealy has been based in Thailand, serving as CEO of PwC South East Asia Consulting. In this role, he has led a team of 2,000 professionals across six countries since 2020. 

Gealy was made a partner in New York in 1999.  

Over his career, he has held positions such as PwC Japan financial services leader and New York metro deals leader.  

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He has provided guidance to large banks on regulatory matters, technology implementation, and strategic planning, contributing both regional and international perspectives. 

According to Taweelappontong LinkedIn profile, she started with PwC in 2002.  

After more than 20 years at the company, she has taken on a new role at Microsoft as deputy managing director. 

In a LinkedIn post, Taweelappontong  said: “I’m proud of the legacy we’ve built together at PwC in Thailand – a strong consulting practice that delivered consistent year-on-year growth, achieved iconic wins, and fostered high-performing teams and strategic alliances. These milestones were possible because of the incredible people I’ve had the privilege to work with. 

“As I close this chapter, I carry forward the lessons, relationships, and experiences that shaped me. Now, it’s time to embrace a new challenge and write the next story.”