PwC Legal Middle East has launched what it claims to be the region’s first Legal Generative AI (GenAI) service offering to transform legal workflows and processes.
This service aims to enhance PwC’s NewLaw practice by optimising legal workflows and processes with latest technological solutions.
The new Legal GenAI service will leverage PwC’s global partnerships with entities such as OpenAI, Harvey, and ContractpodAi (LeAh).
It is designed to offer a comprehensive range of services to both private sector and government organisations, from the initial concept to full implementation.
This includes identifying and prioritising potential GenAI applications, technology selection and procurement, as well as providing support for custom builds, configuration, and crucially, change management to ensure lasting transformation.
PwC Legal Middle East is also enhancing its legal and governance advisory and compliance services by incorporating AI and GenAI technologies. This integration is expected to deliver these services more efficiently and at a reduced cost for clients.
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By GlobalDataRecent data from PwC Middle East’s annual CEO survey indicates that nearly three-quarters of Middle East CEOs anticipate GenAI will significantly alter the way their companies operate within the next three years.
PwC Middle East legal AI and NewLaw leader Alex Rosenrauch will lead the Legal GenAI’s offering.
PwC anticipates that early adopters of GenAI in the Middle East will gain from increased efficiency and accuracy in legal functions.
PwC global legal technology and alliances leader Sandeep Agrawal said: “Our new legal technology offering in the Middle East is designed to meet the unique needs of the Middle East market.
“Our global Legal leadership is investing significantly in the Middle East to make sure our clients in the region will get access to the latest GenAI models of PwC as well as our key alliance partners. We are also investing in custom GenAI Arabic models taking into account the intricate nuances of regional requirements to ensure that the legal tech landscape is perfectly tailored for both present and future applications.”