More than 200 leaders from more than 100 accounting and advisory organisations, representing in excess of 50 nations, assembled in Bangkok for the PrimeGlobal World Summit 2025.  

The event, themed ‘Transform Our Tomorrow’ and held in November, examined the impact of innovation, collaboration, and technological advancements on the accounting sector.  

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PrimeGlobal’s five-year plan titled ‘Transform to 2030: Ready for Business’ was launched at this summit.  

The association also presented a new international technology platform to enhance interaction and integration across its network of member firms. 

PrimeGlobal CEO Steve Heathcote discussed the objectives of the new strategy in his keynote speech.  

Heathcote said: “Transformation is the defining challenge and opportunity of our time. Across technology, talent, and sustainability, our firms are already leading the change. This Summit is about turning that momentum into a shared vision for the next five years – to be truly ready for business and ready for the future.” 

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The event saw keynote address from global speaker Fredrik Härén, known as ‘the Creativity Explorer.’  In his session, “Transforming How We Think, Work, and Lead,” Härén told attendees to question assumptions and harness creativity as a driving force for progress. 

Technological themes were explored by Ritbumroong Thanachart from MIND AI Southeast Asia with a presentation on ‘Rewriting the Rules: How AI is Transforming Accounting’.  

His session covered how data management, automation, and AI are influencing routine tasks and traditional processes in accounting. 

The choice of Bangkok as host city corresponds with PrimeGlobal’s expansion in Asia Pacific.

The organisation now works across 23 countries in the region and is claimed to be the largest association in Japan, Singapore, Hong Kong, and South Korea.  

Pre-summit discussions focused on Asia Pacific matters, with regional firms offering perspectives on trade, investment, and advisory activities spanning key markets. 

PrimeGlobal includes more than 300 independent member organisations worldwide. Collectively, these firms report annual revenue of $6.4bn and employ more than 3,900 partners alongside a workforce exceeding 50,000.  

The group operates across more than 1,200 locations in 120 countries.