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November 15, 2021

PrimeGlobal Honoured to Win Record-Breaking Three Categories at IAB Awards

By Zoya Malik

PrimeGlobal is proud to announce we have won a record-breaking three awards at the Digital Accountancy Forum Awards 2021. We are delighted to have won the Sustainability Initiative of the Year, the Diversity & Inclusion Initiative of the Year, and the Communications Campaign of the Year awards. These awards recognise, not only the hard work of PrimeGlobal and our members in these areas, but also our dedication to improving the future of the accounting and advisory profession.

Key highlights:

  • We won the Communications Campaign of the Year Award for our work supporting the creation of the PrimeGlobal Strategy 2025. This communications campaign consisted of outreach, promotion, and consultation with over 90% of PrimeGlobal member firms and stakeholders, ensuring our Strategy is based on our members’ needs and changing industry trends, and thereby securing a vibrant future for our member firms.
  • In 2021, we were proud to launch our ‘Talent-Diversity Equity and Inclusion’ (DEI) initiative, for which we won the Diversity & Inclusion Initiative of the Year. This initiative was identified based on feedback received from our member firms and anticipating need. A committee of PrimeGlobal staff and member firm volunteers was established with the goal being to infuse DEI conversations and insights into the fabric of PrimeGlobal’s and our member firms’ strategies, and we successfully launched a series of events, initiatives, and resources to support our work in this area.
  • We are delighted to confirm this is the second year in a row that PrimeGlobal has been awarded the Sustainability Initiative of the Year, emphasizing our passion for promoting Environmental Social Responsibility (ESR). Due to the growing concerns about environmental and social issues among our firms, we launched our Environmental and Social Responsibility (ESR) Insights initiative in January 2021, for which we were honored to receive the award this year. This initiative encourages firms to think about net zero carbon solutions and new business opportunities presented by embracing sustainability initiatives, and it consists of a dedicated web-based hub of resources, thought leadership, member initiatives, and a series of events focused on knowledge sharing and best practices.

We are the first and only association to win three awards at the Digital Accountancy Forum Awards, recognising our dedication and forward-thinking approach to supporting our firms, working with our partners, and ensuring best practices are shared, so our firms remain leaders in the profession.

 

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