Northern Accountants, based in the UK, has appointed Bethany Lunt as its new marketing manager to further growth trajectory.

She brings experience from working with B2B organisations in technology, finance, property, and public sector fields, and has joined in this role after five years of working for agencies, latterly at Leeds PR agency Yasper.

Her specific skills include media relations and reputation management.

In her role at Northern Accountants, Lunt will work on developing and delivering the company’s updated marketing strategy to strengthen its approach to client relationships and brand presence.

Lunt said: “Northern Accountants presented an opportunity for me to build on my generalist marketing skillset whilst also enabling me to further develop my content specialism within professional services.”

Alongside the appointment, Northern Accountants has released job vacancies for two portfolio leads based in Hull and Leeds offices.

There are also open positions for a client experience coordinator and a bookkeeping manager.

Northern Accountants managing director and founder Phill Ellerby said: “Over the last couple of years we’ve recognised the importance of bringing specialist expertise into the business to help us grow further.

“Beth understands the complexities, the pace and the level of accuracy required in an organisation like ours. As we continue to grow, we want to communicate in a way that reflects who we are and the service standards we’re striving for, and Beth will play a key role in helping us do that.”

Earlier in 2025, Northern Accountants announced an AI specialist hire as part of its continued investment in transforming internal processes and supporting staff development.

In August the same year, Robert Wilson was appointed as associate tax director at Northern Accountants. With nearly 20 years’ experience in tax planning for businesses and their stakeholders, Wilson previously worked at Deloitte in 2007.