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December 17, 2020updated 24 Feb 2021 5:09am

3E Accounting first Asia-Pacific First Robotics Accounting Firm

By Zoya Malik

3E Accounting is the first Asia-Pacific SME accounting firm to adopt robotics technology and disrupt the Accounting and Professional Services industry as the pioneer robotics accounting firm 

3E Accounting Digital Master Plan

3E Accounting Founder and Chief Technology Officer Lawrence Chai formed the firm’s Digital Research and Development (R&D) team to spearhead development in new technological growth areas like robotics business automation (RPA), Machine Learning (ML) and Artificial Intelligence (AI). The  Digital Master Plan sets out 3E Accounting’s ambition to become the first global SME robotics accounting firm by mapping out future industry trends and charting a roadmap for action.

With Digital Transformation, 3E Accounting can digitally process company incorporation, accounting, tax, human resource and corporate secretarial services for clients. A company incorporation process that requires two days has been shortened to within 1 hour with technology. 3E Accounting can go 100% digital and paperless through the deployment of cloud and automation solutions, resulting in a 50% increase in productivity.

Digital Transformation – COVID Success Story

Digital transformation enabled the successful Virtual Opening of 3E Accounting Limited in Hong Kong in July 2020 despite COVID-19 through digital tools like multiple video conferencing platforms, Cloud computing and Google Workspace. Investment in technology has enabled 3E Accounting to transcend geographical barriers in its overseas expansion through systematic business continuity planning.

“COVID-19 is a game-changer for businesses. The ability to run full remote business operations has validated 3E Accounting’s digital transformation efforts where there was previously little difference between firms who went by the conventional or digital routes, and gives greater impetus to become the world leading robotics accounting firm. The use of intelligent automation technology will ensure 3E Accounting always remains far ahead of competitors", commented Chai.

Massive Investment in Technology

3E Accounting has invested over S$2.0 million in research and development of automation robotics. Even without venture capitalist funding, 3E Accounting has made a giant leap in technology development. New technology initiatives including two robots, Financial Report Robot and a Robotic Process Automation (RPA) Robot save 90% of time spent on tasks, allowing 3E Accounting to support a much bigger client base and providing 4x advantage over industry peers and become a robotics accounting firm that is fast-growing and future-ready in the competitive market.

Building the Future with Robotics

By adopting emerging robotics technology, 3E Accounting’s ambition is to build a future accounting and professional services firm where intelligent robots are deployed to perform tasks and collaborate with human co-workers.

As 3E Accounting celebrates its 10th anniversary, the firm is exploring capitalisation options and does not preclude Pre-Series A funding via private equity markets to exponentially expand its client base and product offerings in advanced robotics, new markets business advisory, Virtual Chief Financial Officer (VCFO), and technology R&D.

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