Moore Kingston Smith, an advisory, tax and audit practice, has made a number of senior appointments and promotions across its offices in the UK.

Amar Shah has been appointed general practice partner at the Heathrow office. His work spans audit, tax and strategic advice for owner-managed businesses and larger groups including private equity-backed organisations.

The company named John Williams as a partner in the Employment Tax Services team in the City office. He advises start-ups, public sector bodies and large companies on compliance and advisory matters including employment tax and global mobility, as well as issues related to attracting and retaining staff.

Also in the City office, Maverall Reynolds has been appointed financial services partner. Reynolds focuses on statutory audit and audit-related services for regulated and unregulated financial services entities and oversees audits to meet regulatory and reporting requirements.

Rob Kersse has been appointed general practice partner at the West End office. His experience covers media, marketing services, professional operations and technology, and he works with clients ranging from start-ups and owner-managed businesses to private equity-backed companies and larger corporate groups.

Will McMullan will serve as corporate audit partner in the City office. He leads large and complex audits, including those with overseas elements, under International Financial Reporting Standards and UK Generally Accepted Accounting Principles, with sector experience including recruitment, consultancy and professional services, retail, outsourced service providers and construction.

The company has also promoted several individuals to director roles: Mel Lambell in business outsourcing; Matt Earl and Jules Upton in general practice; Benjamin Ocquaye in IT assurance; Harry Dronfield in legal; and Alan Booth in financial planning.

Moore Kingston Smith managing partner Matt Meadows said: “We are delighted to acknowledge the outstanding talent, ambition and dedication across our firm, as reflected in another wave of very well-deserved promotions.

“These appointments truly speak to the strength of our people and the depth of leadership driving our continued success.”

Last October, Moore Kingston Smith appointed James Bird as audit partner within its non-profit division.