A survey by Ignition has revealed that Australian accounting firms are set to increase their fees, with 80% indicating plans for price hikes this year, primarily due to escalating business costs.

This development is highlighted in Ignition’s 2025 Tax and Compliance Pricing Benchmark, now in its second year, which offers insights into pricing trends within the sector.

The survey, encompassing responses from 165 Australian accounting firms, suggests that nearly half of these businesses (47%) are looking at a 5% increase in prices, while 19% are preparing for a 10% rise.

Ignition CEO Greg Strickland said: “It’s no surprise that mounting cost pressures are driving firms to raise prices this year.”

He emphasises the potential for firms to enhance revenue and profitability through strategic pricing adjustments, noting that only a small fraction is increasing fees with profit margins (11%) or revenue (5%) in mind.

Strickland said: “By combining smart pricing strategies with tech and seamless automation, our goal is to empower professional services businesses to increase prices with confidence without having awkward client conversations.”

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The 2025 report benchmarks fees for various tax and compliance services and indicates an upward trend in fees compared to the previous year’s findings.

For individual tax returns, the proportion of firms charging over $300 has increased from 16% in 2024 to 26% in 2025.

Similarly, for company or trust annual accounts and tax returns, 23% now charge more than $3,000. The report also highlights significant increases in fees for BAS lodgements and tax planning services, with more firms moving into higher charging brackets.