All in Place, which provides cloud software accredited by the Institute of Chartered Accountants in England and Wales, has expanded its senior team with the addition of two experienced industry figures.
Will Farnell has joined as fractional chief commercial officer (CCO). He will guide the software-as-a-service fintech business on strategy, product road maps and market approach.
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Farnell founded Norwich-based Farnell Clarke, described as a digital-first accountancy practice, in 2007.
In March 2025, he partnered with TC Group to form TC Farnell Clarke, where he is a partner.
All in Place has also appointed accountant and practice adviser Richard Brewin as client director.
His role focuses on supporting the company’s scale-up plans, particularly client acquisition and onboarding.
Brewin, an accountant for more than 42 years, founded ProgressBB in 2009, offering mentoring and coaching to leaders and teams in accountancy practices.
Brewin said: “Having worked with many dynamic accounting firms over the last few years, since leaving practice, I am delighted to join the team at All in Place and help them scale their proposition.”
Launched in 2021, All in Place is a platform for accountants to work more closely with clients by linking business and personal financial plans.
It has been rolling out its service in stages, developing training modules and strategic adoption road maps for accounting practices.
All in Place founder and CEO Richard Bertin said: “We are delighted that Will has chosen to join the business in a formal role. He is the genuine article having built a digital accountancy practice and recently merged his business with a top 20 accounting firm.
“Furthermore, we are delighted to have attracted Richard Brewin, one of the best in our camp on understanding how small accountancy firms can extend their service propositions and are excited about working together on the next stage of our journey.”
