All articles by Fi Forrest

Fi Forrest

Senior writer at GMS, GlobalData. Previously feature writer at Just Style. TABBIE Honourable Mention winner. BA (Open) in English | BSc (Hons) in Geosciences. Also a graphic designer with certificates in Digital Marketing and Social Media. Lives by the beach.

CFOs look to AI and new tech to cut costs and boost business operations 

Digital is transforming the way companies do business and bringing fresh challenges, but there are many solutions on hand to help the C-Suite manage risk and their budget.

All in good time: How sales intel can pinpoint the right time for prospect engagement

How do you choose the best time to communicate with prospects? By tapping into industry focused, up-to-the-minute industry intel…

Marketing pain management: targeting for success 

Part of a series on leading marketing pain points.
Marketing has seen some epic misfires in the last decade. What could possibly go wrong?