RSM UK has appointed Jon Cowen as a partner in its business transformation team, as the audit, tax, and consulting firm expands its data and AI advisory capabilities.

In this new role, Cowen will advise clients on turning their data and AI investments to measurable business results.

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This could include improving customer insight, reducing costs, or supporting growth plans.

Cowen said: “Successful transformation must go beyond the theoretical concepts and models to deliver solutions that make a meaningful difference to businesses.

“I look forward to joining a strong and growing team at RSM and using my expertise to help clients move at pace, unlock growth and create lasting value for their businesses and customers.”

Cowen has more than 15 years of experience across Big Four firms, boutique consultancies, and in-house roles.

His previous positions include risk and controls analytics lead at Barclays and financial services analytics lead at Accenture Digital.

He has led teams in the UK and internationally, with experience in developing scalable data platforms and implementing AI use cases among different sectors.

RSM UK Business Transformation partner and head Joel Segal said: “Jon is a fantastic addition to the RSM business transformation team.

“His outcomes-focused approach and strong track record in data and AI transformation will help us to support more clients with innovative, technology-driven solutions that drive improved performance and sustainable business growth.

“We look forward to collaborating with him on new projects in the coming months.”

Earlier this week, RSM UK named Becky Okuda as its customs and international trade head.