Intuit has joined forces with accounting firm Aprio to support the growth of mid-market businesses, leveraging their respective AI-driven Enterprise Suite and advisory services.
The partnership will evolve to include AI-powered solutions and services aimed at addressing the needs of larger accounting firms and their clientele.
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The joint services provided by Intuit and Aprio will offer customised customer experiences and insights tailored to specific industries, with a focus on sectors such as construction, healthcare, and technology.
Intuit’s Enterprise Suite is designed to support the growth of more complex mid-market businesses by providing an AI-powered ERP solution that consolidates multiple business functions into one platform.
This suite includes capabilities for reporting, financial management, payments, project profitability, payroll, HR, and marketing.
Intuit executive vice-president and mid-market general manager Ashley Still said: “Accountants are our most strategic partners, and we’re excited that Aprio is the first business advisory and accounting partner to join forces with us to serve growing, mid-market businesses.
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By GlobalData“We look forward to working with Aprio as they redefine the accounting profession, transforming client experiences with the adoption of next-generation technologies to better serve the thousands of businesses that rely on their acumen and advisory services to grow.”
Businesses that choose to implement Intuit Enterprise Suite via Aprio will receive support, including onboarding and a personalised client experience.
Additionally, current QuickBooks users considering an upgrade will receive assistance from Aprio’s certified ProAdvisors and Intuit Enterprise Suite experts.
In the coming 12 to 24 months, Aprio and Intuit plan to explore further opportunities to support Intuit customers, with the intention of expanding the partnership to include advisory and growth-focused solutions.
Aprio Technology Advisory Services managing director Jordan Fladell stated: “Many of our clients, including those already using QuickBooks, are growing in complexity and need a modern ERP solution that has a familiar user interface and provides a seamless migration on a tech stack they trust.
“This collaboration enables Aprio and Intuit to help mid-market leaders simplify their systems, make data-driven decisions, and scale.”
