Scotland-based accountancy firm Wbg has launched a new service offering part-time chief financial officer (CFO) expertise to support the financial management needs of small and medium-sized businesses (SMEs).  

The move is tailored to companies that do not require a full-time CFO but still need professional guidance in their financial operations and strategic planning, the company said.  

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The fractional CFO service will complement Wbg’s existing portfolio of financial services, which already includes areas such as compliance, VAT, bookkeeping, management accounting, and cashflow management.  

The new offering is designed to provide SMEs with the necessary financial oversight and advice to facilitate their growth and development. 

Experienced CFOs from various sectors will be available to assist businesses in setting and pursuing strategic goals, formulating and executing financial strategies, and ensuring financial reporting and budgeting. 

The service is particularly geared towards businesses that are in the process of expanding or planning their exit, the company noted. 

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Catherine Livingstone, a partner in Wbg’s Accounts & Business Advisory Service, said: “With our new fractional CFO service, we aim to deliver objective, unbiased guidance that’s both flexible and responsive to the unique requirements of each business. 

“No two businesses are the same – each faces distinct challenges – and our service is designed to offer personalised solutions that address those specific needs.” 

Livingstone added: “This service allows us to give our SME clients access to tailored financial guidance and strategic support. The fractional CFO service means a business can have an in-house advisor on a flexible schedule, providing expert input precisely when it’s needed. 

Recently, Wbg appointed Garry Clarke as the firm’s CFO.  

Clarke, who brings experience from his previous roles including finance director and COO at Localist, will be responsible for driving Wbg’s growth plans.  

He succeeds Yvonne Kemp, who transitions to support investment initiatives with Wbg shareholders N4 Partners.