PwC India has partnered with Meta to enhance and scale its open-source AI solutions using the latter’s Llama models.

This move coincides with the Indian Government’s launch of the IndiaAI Mission, which aims to establish a strong AI ecosystem.

The collaboration between PwC India and Meta aims to make GenAI technology more accessible to businesses and citizen services.

PwC India chairperson Sanjeev Krishan said: “We are excited to partner with Meta to explore the transformative potential of Generative AI in accelerating India’s growth trajectory.

“With Llama Models, we see a unique opportunity to democratise this technology across industries, and drive innovation while solving real-world challenges. Together, we aspire to create a more digitally enabled future for our clients and our communities – to create value and drive meaningful change at scale.”

The partnership will leverage Meta’s technical expertise and the Llama open-source platform, along with PwC India’s domain expertise, to jointly develop enterprise-grade GenAI solutions.

This initiative also builds upon PwC India’s existing efforts in the GenAI Lab, which fosters innovation by developing new solutions that leverage GenAI for both PwC employees and clients.

PwC India and Meta aim to offer advanced GenAI capabilities to their customers, combining consulting advisory with technological expertise to deliver secure and ready-to-deploy AI solutions.

Meta India vice-president and head Sandhya Devanathan said: “GenAI solutions including Llama are poised to revolutionise India’s businesses and accelerate the country’s digital transformation journey.

“By harnessing the power of natural language understanding and generation, Llama can unlock new efficiencies, enhance customer experiences and drive data-driven decision-making. As India strives to become a leading digital economy, GenAI will be instrumental in empowering businesses to innovate, scale and compete on a global stage.”