PrimeGlobal, an association of accounting and business advisory practices, has introduced a five‑year plan, Ready for Business Strategy 2030, to help members adapt to ongoing changes in the accounting profession.
The strategy will address shifts in technology, talent and business models, providing a framework for companies to modernise, collaborate and grow sustainably.
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The company stated that the accounting profession is “undergoing significant transformation” driven by the surge in private equity investment, ongoing consolidation through mergers and rapid advances in AI.
As these forces raise client expectations, companies are moving beyond traditional compliance work and leaning more heavily into insight-led advisory and assurance services.
PrimeGlobal CEO Steve Heathcote said: “The pace of change in our profession is extraordinary.
“With our new strategy, we are equipping our member firms for the future, helping them modernise, grow advisory services, and harness the power of AI and technology. It positions our global community to lead the profession forward.”
The company said its Ready for Business Strategy 2030 is the outcome of one of the most wide‑ranging member consultations it has undertaken.
Feedback from this process informed a structure built around three connected priorities: building capability, driving opportunities and activating the community.
The strategy will involve helping companies to strengthen talent, leadership and technology to modernise services while expanding into advisory areas such as corporate finance, sustainability and technology.
It will also boost cross-border collaboration and next-generation engagement through improved platforms, updated standards and support for sustainable practices.
These elements are presented as a strategic “triangle”, intended to ensure member organisations are “ready for business” by enhancing skills and capacity, opening up new avenues for work and making fuller use of collaboration within the PrimeGlobal network.
PrimeGlobal Strategy, Planning & Insight executive director Gorana Stojanovic said: “This strategy reflects the voices and ambitions of our global membership.
“Through an extensive consultation process, we worked closely with firms across regions and service lines to ensure the strategy addresses the real challenges they are facing while helping them seize the opportunities emerging in the profession.
“Ready for Business is a modern, forward-looking strategy designed to support firms through a period of profound change.”
Earlier this year, PrimeGlobal appointed Oliver Grosse-Brauckmann as its new regional executive director for Europe, the Middle East and Africa.
