PrimeGlobal has appointed George Guo as its executive director for its Asia Pacific region.

In his role, Guo will oversee development and member support for the region, with a focus on recruitment and retention, leadership and enhancing member value for the region.

Prior to joining PrimeGlobal, Guo acquired over 28 years of experience in a number of business development, management, growth, and strategy roles in Asia Pacific, with a focus on the Chinese market.

PrimeGlobal CEO Stephen Heathcote said: “George's impressive background in strategic and advisory roles, along with his deep understanding of the profession and the region, makes him the ideal person to lead our efforts in Asia Pacific and expand our coverage throughout the region.

“We are excited to welcome George to the PrimeGlobal management team, and we look forward to the additional value he will bring to Asia Pacific members and further growth of the region in the years to come.”

Commenting on his appointment, Guo said: “I am very excited to be joining PrimeGlobal. I see immense opportunities for maximising Asia Pacific member value while growing the region further. I look forward to being part of PrimeGlobal’s management team as they lead the organisation forward in this key region."