Deloitte is the UK accountancy firm making the most effective use of social media, according to a report published by Living Group.

Ernst & Young was ranked second, PwC third, with mid-tier firms BDO and Grant Thornton coming fourth and fifth respectively.

Living Group rated the social media output of leading UK accountancy firms using key criteria including influence, brand presence, brand content, twitter frequency and response.

The research revealed that UK accounting firms generally appreciate the core social media channels as part of their public relations and communication strategies.

The findings also correspond to the results of last year’s International Accountancy Bulletin social media survey in which Deloitte, E&Y and PwC also made the best impression regarding successful communication via Facebook and Twitter.

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Living Group: social media and brand content survey