Almost half (43%) of global business leaders surveyed still see energy price increases as their biggest challenge this year, despite Western countries’ best efforts to impose energy spend caps over the winter months and control inflation.
According to Dun & Bradstreet’s report released today, ‘Data Driven Resilience: How to Grow When Facing an Uncertain Future’ – which surveyed 3,396 business leaders across 18 countries – concern around energy price increases is felt most strongly in Europe, most notably in Poland with 60% seeing this as their biggest challenge as the continent navigates yet more economic headwinds. However, in the United States, this datapoint dropped sharply to a quarter (27%) – likely because of the country’s reliance on its own energy supply.
By comparison, the overall increases to the cost of doing business is expected to have an acute impact on more than a third (37%) of businesses surveyed in 2023, as the world continues to recoup its economic losses following the pandemic.
Although the survey found that 27% of leaders rate their business’ resilience during turbulent times as “extremely resilient”, given the ongoing economic uncertainty, it is imperative for more businesses to develop a higher level of resilience to remain competitive and position themselves for growth and innovation. With that in mind, it’s concerning to see that 85% of businesses currently do not use data to understand disruption in their ecosystem.
Dun & Bradstreet vice president of data science, Rikard Candell, said: “In today’s market, uncertainties abound, and these are having a simultaneous and substantial impact on the business environment. Companies are facing a host of challenges, including persistently high inflation, continued monetary policy tightening and high interest rates, increased energy costs, and the lingering effects of the pandemic, as well as war and geopolitical instability. With so many market issues weighing on their minds, business leaders find it exceedingly difficult to predict what comes next, and decision-making has become correspondingly more challenging.
“Having ready access to data insights is crucial to help businesses navigate the uncertain landscape. It is concerning to note, however, that a significant percentage of businesses are not currently harnessing data in this way.”
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Although business leaders surveyed cited that they are not currently leveraging data to understand disruption, they did agree that data supports most of their business functions. For example, over three-quarters of business decision makers see data as being vital to help identify new customers (79%), as well as helping the business assess risk (78%), and as essential for financial planning (79%). A further 72% also feel that data is critical when trying to understand supply chain changes. In fact, more than a third (37%) of businesses already use data to increase revenue. Further, a fifth use data to recognise potential malfeasance/fraud (17%).
Going forward, the insights from quality data will play a fundamental role in business’ ability to weather further economic headwinds and identify new areas for growth. It is, therefore, no surprise to see over a quarter of business leaders (27%) believe the quality of their data will have the biggest impact for their organisation in helping to drive revenue.
Candell concluded: “There is no doubt that rising energy prices and the ongoing cost-of-living crisis present significant threats to businesses. While business leaders worldwide recognise the pivotal role of data and the insights it provides for their organisations’ future success, many struggle to unlock its full potential. In fact, our research shows that a third (32%) of leaders find it challenging to realise the full potential value of their data, and over a fifth (23%) are uncertain about how to extract maximum value from their business data.
“As businesses aim to increase their resilience, data and analytics will be the cornerstone of critical decision-making. It can help you understand how your business is being impacted and identify risks and opportunities alike. Leveraging data and analytics can also enable companies to be proactive, agile and plan ahead using scenarios, such as the impact of further increased interest rates or energy prices on their fiscal planning, or potential disruptions to their supply chain. By leveraging data insights companies can better prepare to overcome the next potential disruption, as well as any future disruptions that may occur, and better position themselves to grow and thrive.”