Silverfin, a cloud-based accountancy software-as-a-service (SaaS) platform, has promoted An Maes to the role of CEO, effective from this month.

Maes joined Silverfin in 2019 after spending more than seven years at EY working as an accountant.

She most recently held the position of general manager international at Silverfin, overseeing its expansion outside its home market of Belgium. In that role, she also worked on building links with large international networks and brands.

In her new role, Maes will be responsible for driving the company’s global growth strategy and broadening its range of products and services.

Maes will concentrate on increasing the uptake of Silverfin’s cloud platform in target markets including the UK, the Netherlands, Luxembourg and Denmark.

She is also tasked with extending the reach of the company’s platform-as-a-service model among accounting practices and software partners globally, while reinforcing Silverfin’s presence in Belgium’s accounting and finance sector.

Additionally, Maes will work to help companies standardise and automate compliance activities, as well as enhance quality and improve oversight of client portfolios.

Maes said: “AI is fundamentally reshaping how accountancy firms operate. As compliance becomes increasingly automated and standardised, firms have a real opportunity to differentiate through higher-margin advisory services.

“Silverfin plays a central role in that shift. Our next step is to accelerate international growth while continuing to optimise compliance at scale and strengthen the insight firms have into their processes and portfolios.

“Delivering on that ambition depends on the strength of our teams and continuing to invest in the people who build and support our platform every day.”

Founded in Ghent, Belgium, in 2013, Silverfin says its cloud platform is now used by more than 1,000 accountancy practices worldwide.

The SaaS platform was acquired by software group Visma in 2023.