Global professional services company Alvarez & Marsal (A&M) has expanded its services portfolio with the introduction of a Reputation Advisory practice.
The new unit will help organisations protect value and retain control during periods of intense scrutiny.
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It will concentrate on engaging key corporate stakeholders on sensitive issues, helping identify and address threats to reputation, and advising leadership teams in crisis situations.
The practice is based in London and will work in tandem with A&M’s existing restructuring, disputes, transactions and transformation advisory teams.
Rob Mindell has been named managing director to lead the buildout of the offering.
He joins A&M from FTI Consulting, where he was a senior managing director and co-led the London Crisis & Disputes practice.
Mindell said: “A&M’s Reputation Advisory practice preserves and enhances value in situations where perceptions can radically change outcomes for an organisation and its people.
“These high-stakes client mandates require precise communications, planned with intelligence and delivered at pace – making A&M’s operational heritage and hands-on, no-nonsense approach the perfect home for our dedicated new offering.”
Additionally, A&M’s Reputation Advisory practice will include several new hires including Balihar Khalsa, Rupert Bhatia, Monique Kilpatrick and Danny Read.
They will be supported by senior advisers including Oliver Shah and Matt Warman.
A&M managing director and European Restructuring head Richard Fleming said: “From our track record in delivering operational change, we know that in the most complex situations, a reputation honed over years can be made or lost in days.
“In response to evolving market demand, building a reputation advisory offering is a natural next step for A&M – driven by client outcomes as we preserve and enhance value through every avenue.”
