US firm uses technology to aid recruitment
A campaign designed to address changing trends in recruitment has been launched by Aronson & Company, a US member firm of Praxity.
The Show Us Your Future video contest is geared toward college accounting and finance students entering the job market. Aronson & Company said it is designed to appeal to a new generation of professionals who are more comfortable using technology as a means for advancement and expression than their older counterparts.
The grand prize in the contest is a student-to-professional makeover worth more than $2,500. The prize includes professional image services, clothing and CV consultations. To be eligible for the prize, entrants must submit a three minute video that creatively demonstrates where they see themselves after graduation. The video entries will be posted on the internet for people to vote on.
Aronson & Company said that with the rise of internet-delivered media and tools like video CVs, the firm’s “innovative and unique approach” is indicative of its commitment to staying “wired-in to current trends”. The firm said that while many accounting firms are still using want ads and outsourced recruiters to make cold calls, it is talking to a new generation by “speaking their language”.
Aronson & Company managing officer Lisa Cines said the competition gives the firm a “creative platform” for reaching prospective employees and gives students a platform to show the firm what is important to them. “To my knowledge, this strategy is different than anything else being used in our market,” she said.
Cines said Aronson & Company is dedicated to helpings its employees “realise their potential and achieve their dreams”.
She continued: “The ‘Show Us Your Future’ contest is simply another example of the ways in which we are demonstrating that commitment to prospective and current professionals.”
“The race to hire the dwindling number of accounting majors will be won by those firms who best understand their needs, skills and unique perspective.”
Aronson & Company is also offering job applicants who submit their CVs the opportunity to win a $100 gift cheque in a monthly draw.