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June 30, 2008

US firm hits the radio waves

The CPAmerica professional services firm, Pulakos & Alongi, has established a radio programme to provide advice for local business owners in New Mexico, US.

Let’s Talk Business New Mexico airs on the radio station KKOB AM every second Saturday morning. It is co-hosted by Pulakos & Alongi chief operating officer Bob Daniel and partner Brad Steward.

Daniel said the programme includes Pulakos & Alongi partners and managers, experts in particular fields, and successful business owners who share their experiences in growing companies in New Mexico. Although accountancy professionals are often featured on radio programmes throughout the world, the International Accounting Bulletin is not aware of many firms that produce their own show.

“The tag line of our show is that we’re trying to help businesses run by design and not by default. That’s our constant approach,” Daniel explained.

“We’re trying to provide information and advice for management, business owners and their key employees. We’ve covered a pretty wide variety of topics so far and hope to continue to do so. They are not necessarily things that we are always experts in and it isn’t necessarily just our folks on the show. We bring in two guests to talk about a topic that is timely and relative. For example, we recently focussed on a CPA firm that was a year into its running and we used our own people to discuss that. We’ve covered other areas such as how to buy health insurance, last minute tax planning, computer security and outsourcing,” he added.

Let’s Talk Business New Mexico attracts an audience of around 13,000 listeners.

“We’re very happy with the way it’s going at this point but we’re hoping that we see a little wider listenership than this in coming months,” he added. According to Daniel, upcoming programmes will include selecting the right accounting system, and selecting the right business corporate entity.

He said: “As a long-time accounting and consulting firm, we’re privileged to have the opportunity on KKOB to reach out and share our experience in a state-wide forum, asking questions and providing practical advice. We’ve had a lot of fun with the show and we’ve made lots of new friends along the way.” Melanie White

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