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July 31, 2008

RSM France chair to focus on spreading brand across Europe

RSM France has appointed Jean-Michel Picaud as its new chairman. Picaud previously managed the audit practice of the firm’s Nantes office and has been an audit partner since 2002.

“I’ve been working in this industry for a long time. I worked in the auditing department for the KPMG Nantes office for 15 years before joining RSM, so I decided that it was time for a change,” he said. “I wanted to see something away from the Big Four. I wanted to be in a smaller network where I could have [a greater role] in making decisions.”

Over the next few years, Picaud said RSM will focus on increasing brand awareness and playing a more active role in the mid-market. “I want to add new committees and make the RSM brand as visible as possible” he said.

Picaud noted the past year has been quite a challenge for the French network due to competition from the Big Four: “It’s difficult to compete with the reputation of such exceeding companies and perhaps we haven’t communicated as a brand as much as we could have. I want this to change in my new position.”

The new chairman said he will be focussed on diversifying into countries within Europe such as the UK, Italy, Germany, Spain and the Netherlands.

“I think these specific countries are integral and the next step to building a strong RSM brand within Europe,” he said.

RSM International has also appointed RSM France partner Christophe Mutschler as the new European member of the RSM International board.

The board currently has three European members, two from France and one from the Netherlands.

Melanie White

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