PwC US has appointed Andrew Winston as an independent sustainability advisor.
Winston, who is the co-author of Green to Gold, the international best-selling guide for companies going green, is an expert on green business, helping companies use environmental strategy to expand, create enduring value and build stronger relationships with employees, customers and other stakeholders.
He is also the author of Green Recovery, a strategic plan for using environmental thinking to survive hard economic times.
“PwC is aggressively growing its sustainability practice, and we see this relationship as an important and timely opportunity through which to bolster PwC’s presence in the US marketplace,” PwC US sustainable business solutions leader Kathy Nieland said.
PwC said Winston will help the firm to better identify areas where the greatest risks lie and where the greatest business value may be derived, whether through sustainability competitive analysis, reporting and disclosure, revenue enhancement or reputational initiatives.