PwC UK has appointed former KPMG UK partner Neil Sherlock as the firm’s head of reputational strategy.

Sherlock will be responsible for the firm’s reputational strategy and oversee stakeholder engagement.

Sherlock spent 25 years at KPMG and in the past 15 months he worked as a special adviser to the Deputy Prime Minister.

PwC UK chairman Ian Powell said Sherlock will play a key role in managing the firm’s engagement with external stakeholders, "to ensure we continue to build our reputation across the communities in which we work and live".