British Athletics has started a partnership with PwC to improve how the Olympic and Paralympic World Class Programmes work with performance data and analytics. PwC will work with British Athletics’ Olympic and Paralympic World Class Programmes, as the Official Data Intelligence Partner, to improve the support and value delivered to coaches and athletes through the provision of enhanced information and insights.  

PwC will provide a range of services from data acquisition and modelling to reporting, visualisation and advanced analytics, generating insights not previously possible from the full range of data sources available to the programmes.

The British Athletics World Class Programme is UK Sport’s National Lottery-funded initiative to support the delivery of success at the Olympic and Paralympic Games. The partnership with PwC aligns and supports the strategic aim to win more medals in more events in Tokyo 2020 and beyond.

British Athletics Performance Director Neil Black said: “The sport of athletics is statistically and data rich, but there are limitations as to how successful it is if it is not recorded and interpreted correctly, and then provided to coaches and athletes in a way that they can make use of it – whether it is in planning their year, or altering the focus of their day to day training.”