PricewaterhouseCoopers (PwC) has expanded its presence in north
western Africa by opening its first office in Algeria recently.

PwC territory senior partner Yacin Mahieddine said the main
reason for establishing an office in Algeria is to service demand
from key industries including oil and gas, telecoms, infrastructure
and financial services.

The office will primarily focus on advisory and consulting
services, including management consulting, as well as tax and legal
consulting.

“Algeria is a young country whose economy is particularly
buoyant. Businesses, local and foreign, need structures like ours
to support their development,” Mahieddine said.

“It is important that we begin with focusing on these particular
areas specifically. We believe that the maturity of the market has
achieved a good level of demand to validate our presence there so
it is important to get this right first before we continue to
develop in other areas.”

PwC aims to triple the size and revenues of its Algeria office
within the next three years.

Jean-Pierre Caroff, PwC’s partner responsible for the Maghreb
area, said the decision to open the new office relates to a wider
strategy for the North Africa region.

“They are emerging markets and we have always believed that they
have great potential for growth,” he said.

Maghreb is the term applied to Morocco, Algeria and Tunisia.

Five partners will lead PwC’s Algeria operation, including three
offsite partners in France who will fly in when necessary. The
office will have a total staff of 20.

As Algeria is a former French colony, PwC’s France office is
providing support.

“What the additional three partners will be doing is they will
be based in France but they will fly regularly back and forth to
provide additional support to the teams there,” Caroff
explained.

“The objective is to provide best practices and to provide
business support with their clients locally.”

PwC already has offices in Morocco and Tunisia. The network
hopes the Algerian office will promote better communication and
shared resources across the region.

Melanie White