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August 4, 2010

MSI Global Alliance launches iPhone app

MSI Global Alliance has launched an iPhone application called Advisors2Go.

The free Advisors2Go application features MSI Global Alliance’s directory of 250 accounting and law firms by location and service area. It also allows users to view profiles of professionals.

“Users can browse around 250 firm profiles and roundabout 700 people profiles. And the great thing about the app is that a lot of the functionality will work without a web connection,” MSI Global Alliance marketing and business development manager Giles Brake said.

MSI Global Alliance chief executive James Mendelssohn said Advisors2Go is part of a strategy to make the association much more visible to a new generation of iPhone business executives.

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