KMPG Australia has acquired U Don’t Know Us (UDKU), a customer experience consultancy.
UDKU defines their approach as ‘evidence based design’ which involves blending research from emerging science in behavioural economics and neuroscience with a creative output.
The consultancy will work with KPMG’s Customer, Brand & Marketing Advisory business.
Established in 2013, UKDU was formed by its three owners: Mark Timmins, Colin Jowell and Kon Marinis. It is based in Sydney and consists of a team of ten.
UDKU’s creative strategist Colin Jowell said: “The opportunity for us to be part of KPMG is just brilliant, allowing us to scale up the customer experience innovation offer at this crucial time.”
Jowell added: “UDKU was founded because certainty in business no longer exists. Change is constant. Embracing the unknown is an essential philosophy as business grapples with disruption and the need to change, fast. Because we work across a diverse range of categories, we can bring clients unexpected ideas that transform their business.”
KPMG Australia’s CEO Gary Wingrove commented on the acquisition: “Over the next five years, almost 90% of companies expect to be competing on the basis of customer experience alone. The world according to the customer will define organisations’ design, processes and technology changes.
By Mishelle Thurai
