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April 16, 2020

HLB partners with Brandworkz to deliver global brand management platform

By Zoya Malik

HLB has selected Brandworkz to implement its global brand management solution to continue establishing its global brand presence

Strengthening the HLB brand is a key objective of HLB’s new strategy, Shaping our Shared Future, and Brandworkz will allow HLB to create greater brand consistency and provide meaningful experiences to its global community of stakeholders.

Marco Donzelli, HLB Global CEO, said, “Our brand reflects our commitment to not only our clients but to our people and it’s an important part of our new strategy. Since its launch, we’ve focused on creating opportunities to encourage the seamless adoption of the new brand throughout the network. Working with Brandworkz will further empower our people to take greater ownership of delivering the HLB challenger brand experience we have become synonymous with.”

Jens Lundgaard, Brandworkz CEO, said, “HLB were looking for a solution which would be easy for their member firms to adopt in order to implement the new brand and brand assets; we are thrilled to have been chosen to help deliver their mission of ensuring a consistent, high-quality client experience across their global network. We are very much looking forward to working with all the HLB teams and welcoming them as members of the Brandworkz client family.”


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