HLB International has launched a rebrand in an attempt to support the network’s transformation to a modern advisory and accounting mid-tier network. 

The rebrand includes a new logo, website, and tagline. The tagline ‘Together we make it happen’ reflects on the firm’s efforts to create a diverse and inclusive workforce from a range of backgrounds.

The website, which launched 1 October, aims to increase HLB’s online presence with the purpose of communicating more distinctively with clients, members, and other stakeholder groups.

HLB International global chairman Corney Versteden said: “This new brand underlines the global growth the network is undergoing. In the past five years, our network revenue has grown by 40%. I believe we have accomplished this through the power of working together.”

HLB’s CEO Marco Donzelli said: “We live in a time where everyone – our clients, our people and our members – are always online. This new brand represents our identity, our values and our aims, and allows us to communicate more naturally in the digital space.

“It is also very important to build relationships with younger generations of professionals, as they will be our future employees and future clients, and the best way of reaching them is online.’’

Many of HLB’s member firms operate under the HLB branding in their local markets and will adopt the new brand over the course of the next couple of months.