Grant Thornton is to brand its Chinese firm
under the Chinese character name for Grant Thornton. The name 致
(Zhì) 同 (Tóng) is said to be adopted wherever the firm does
business in Chinese.

Grant Thornton International chief executive
Ed Nusbaum said the Chinese government has made it clear that it
expects accountancy firms to operate in China in the same way they
would in every other country in the world.

“We are unusual in already having a single
partnership, integrated throughout mainland China and Hong Kong and
creating a clear and consistent Chinese name and identity is
another important step in building our brand across the Chinese
speaking world,” he said.