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June 17, 2012

Grant Thornton China to adopt Chinese name

Grant Thornton is to brand its Chinese firm under the Chinese character name for Grant Thornton. The name 致 (Zhì) 同 (Tóng) is said to be adopted wherever the firm does business in Chinese.

Grant Thornton International chief executive Ed Nusbaum said the Chinese government has made it clear that it expects accountancy firms to operate in China in the same way they would in every other country in the world.

“We are unusual in already having a single partnership, integrated throughout mainland China and Hong Kong and creating a clear and consistent Chinese name and identity is another important step in building our brand across the Chinese speaking world,” he said.

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