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November 1, 2011

Deloitte tops Facebook, LinkedIn, Twitter ranking

In the digital media age, having a strong presence on social networking sites has become big business for global accounting firms. Ana Gyorkos takes a look at how the top-20 firms compare in this exclusive piece of research.

The Big Four have a strong presence across all social media platforms largely due to their sheer size and brand power.

Deloitte is most popular on all of the social media platforms with a total of 336,476 people who either like, follow or are a member of various social media pages. PwC is placed second with 267,485 from Ernst & Young (E&Y) with 257,182 and KPMG with 170,659. BDO has the largest mid-tier presence with 28,116 social media fans.

Since Twitter launched in 2006, the microblogging website has grown to a multi-billion business with more then 200m users worldwide.

Deloitte is most popular on Twiter with 98,759 followers on 34 pages, while PwC has 78,519 followers. Deloitte also has the most followers for a single page with 23,000 admiring Deloitte Global. Deloitte leads LinkedIn, the most relevant social media site for corporates, with 96,377 members, followed by PwC with 78,108 and E&Y with 69,841.

E&Y has the highestmembers per group ratio with 1,058. BDO again leads the mid-tier with 10,530 members.

On Facebook, corporates and individuals create pages where users can show their approval by ‘liking’ the brand although the jury is still out on the value of having a corporate facebook presence. IAB research ensured inactive sites were not considered. Yet again, Deloitte heads the list with 141,340 likes followed by E&Y on 137,116 likes. Grant Thornton is the most Facebook friendly mid-tier brand with 7,233 likes.

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