Deloitte has set up Deloitte Digital, a global consulting practice focusing on the IT and new digital technology market.
The practice will be led by Deloitte Australia where 200 of the 1,000 Deloitte Digital practice employees will be based.
As part of Deloitte Digital the firm has also set up nine ‘studios’ across the US, UK and Australia.
Deloitte Digital Australia lead partner Frank Farrall said the launch of the practice emphasises the value of emerging technologies.
“Our clients continue to need a combination of business, creative and technology services in the mobile space. With this in mind we [Deloitte] recently acquired the innovative US based mobile digital agency, Ubermind,” Farrall said.
“We believe that Deloitte Digital can now combine the best aspects of a creative design agency, a global IT consultancy, and an industry-centric business strategy firm in one organisation, expanding our leadership position in the digital market,” he noted.