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November 19, 2008

BKD launches new brand campaign

US accounting firm BKD has rolled out a new branding campaign. Entitled ‘Experience BKD’, the campaign is centred on the message that firm’s 2,000 professionals can offer expertise, insight, attention and ideas to clients.

BKD has also updated its logo and will use an e-marketing campaign to deliver its new message.

More than 120 days of market research, brand workshops and one-on-one interviews with the firm’s key leaders helped shape the new brand.

BKD brand manager Chad Person said: “The BKD brand is who we are, so we worked to find just the right words and images to deliver a clear, consistent message about how we operate as an organisation. I believe this is a strong brand campaign and it will play a central role in helping the firm achieve its vision.”

BKD is a top-10 US accounting firm with 2,000 personnel and 250 partners.

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