BKD has also updated its logo and will use an e-marketing campaign to deliver its new message.
More than 120 days of market research, brand workshops and one-on-one interviews with the firm’s key leaders helped shape the new brand.
BKD brand manager Chad Person said: “The BKD brand is who we are, so we worked to find just the right words and images to deliver a clear, consistent message about how we operate as an organisation. I believe this is a strong brand campaign and it will play a central role in helping the firm achieve its vision.”
BKD is a top-10 US accounting firm with 2,000 personnel and 250 partners.