US accounting firm BKD has rolled out a
new branding campaign. Entitled ‘Experience BKD’, the campaign is
centred on the message that firm’s 2,000 professionals can offer
expertise, insight, attention and ideas to clients.

BKD has also updated its logo and will use an e-marketing
campaign to deliver its new message.

More than 120 days of market research, brand workshops and
one-on-one interviews with the firm’s key leaders helped shape the
new brand.

BKD brand manager Chad Person said: “The BKD brand is who we
are, so we worked to find just the right words and images to
deliver a clear, consistent message about how we operate as an
organisation. I believe this is a strong brand campaign and it will
play a central role in helping the firm achieve its vision.”

BKD is a top-10 US accounting firm with 2,000 personnel and 250