EY has appointed Bishr Ibrahim Baker as Markets Leader across the Middle East & North Africa (MENA) region, effective 01 July 2019. He will oversee the MENA growth strategy with a focus on digital transformation and innovation across services lines, regional geographies and key sectors.

Abdulaziz Al-Sowailim, MENA Chairman and CEO, EY, said: “Technology, geopolitics and economic fluctuations have businesses continually adjusting operating models and strategies, reevaluating their offerings and the markets they operate in. In this Transformative Age, our MENA leaders are accelerating change, guiding clients, and our own teams, to get ahead of the opportunities and threats of operating in the various economies of the region.”

“Bishr has been instrumental in establishing and building the presence of EY across a number of MENA markets. Under his leadership, EY has become the largest professional services firm in Jordan and Iraq. He has been a central figure in implementing the EY market segment model in the region, connecting global and MENA leaders to accelerate growth in key sectors and frontier markets. Under his leadership, he will focus on strengthening our sector agenda and solutions, digital transformation and innovation.”

Bishr has been with EY for over 17 years and prior to this role, was the managing partner of EY Jordan, Iraq, and Syria. He has over 30 years of experience in audit and transaction services covering financial services, telecommunications, and government. He is a Fellow of the Institute of Chartered Accountants in England and Wales, a member of the Jordan Association of Certified Public Accountants.