Press release by BDO – Zara Ritchie has today been appointed as the Head of Global Transfer Pricing Services at BDO as demand surges for client advice on business growth opportunities in cross-border markets. Marcus Leonard, National Leader, Tax at BDO said transfer pricing continues to be one of the key issues facing global companies who have cross border operations.
“We are fortunate to have someone with Zara’s experience leading our Transfer Pricing Practice. Her appointment as the Head of Global Transfer Pricing Services is well deserved,” Mr Leonard said.
“Transfer Pricing is becoming even more important to our clients as revenue authorities from around the world vie for tax revenue in an increasingly challenging economic environment. We are seeing government’s taking a more hard line approach to base erosion and pro?t shifting (BEPS) and perceived tax avoidance strategies.”
“Our clients are looking for expertise as well as practical, cross-border advice, which is why BDO’s global reach is helping facilitate our growth in this area.”
Ms Ritchie has been instrumental in growing BDO’s Australian transfer pricing practice since joining the Firm in March 2015. In addition, she has been a key member of BDO’s Global Transfer Pricing Leadership team responsible for driving a number of initiatives across the network.
“I’m very excited to be leading BDO’s Australian and Global Transfer Pricing Services at a time when there are so many new developments. Never before have we seen the tax environment our clients are facing today.
BDO is in a unique position as one of the largest international networks with a global footprint in 154 countries and territories. We have an international team of dedicated transfer pricing specialists and are well placed to support our multinational clients as they navigate the complex new environment of transparency and enforcement which is evolving under the OECD’s BEPS initiatives”.
Ms Ritchie’s appointment was announced by John Wonfor, BDO’s Global Head of Tax who commented that there is a real risk for international businesses that the tax environment will become even more turbulent in the years to come. “There is no doubt that multinational companies will need increasing support and guidance to navigate these waters,” Mr Wonfor said.