At the heart of the rebrand is a change of company name to Alliott Global Alliance and this, accompanied by a new logo and tagline, Together as One, perfectly captures the true meaning of an alliance and offers a clear and important message that transcends the personal nature of the business relationships between Alliott Global Alliance members, bringing them all together.
The rebranding coincides with recent changes to the alliance’s executive office management structure and provides a new platform from which the group can develop and further raise its profile in the global professional services’ marketplace. The rebrand is also in line with the significant growth in membership that the alliance has seen over the last 12 months.
Giles Brake, Alliott Global Alliance COO explains: “Our rebrand to Alliott Global Alliance is an exciting step in the next stage of the group’s development. Capitalising on the strengths, quality and values of our existing members and what they stand for, we set out to create a modern, distinct professional brand that will inform and inspire our members and potential clients around the world, while still retaining the warmth, spirit, and true meaning of an alliance.
“This underlying resilience and strong value proposition has been particularly key to our ability to thrive during the current economic crisis and it would seem that we are one of the happy recipients of the demand during COVID-19 from independent, medium-sized firms that need to increase their regional and international networks and maintain a visible profile. Our new tagline sets out clear messaging to our potential, new and existing members and clients that together as one we will consistently communicate, share resources and maintain and build upon our values, increasing collaborative opportunities that drive successful business along the way. “Our operational efforts remain unchanged offering the confidence that clients seek when dealing with international business in todays’ challenging global economic environment.”
Alliott Global Alliance Chairman Colin Farmer adds: “This investment in our new brand supports our business strategy for the years ahead and provides a solid platform for maintaining our growth momentum and establishing Alliott Global Alliance as a Top 5 global multidisciplinary alliance. Our members across the world have participated in this process and it has re-confirmed the values that have made us successful and that are important to medium sized, independent members firms and clients who seek a more generous, open, caring and ambitious approach to working together.”