• Register
Return to: Home > News > PricewaterhouseCoopers rebrands to 'pwc'

PricewaterhouseCoopers rebrands to 'pwc'

PwC logoPricewaterhouseCoopers is to be officially branded 'pwc' as part of a multi-million dollar brand makeover launched today.

The new logo incorporates the letters ‘pwc’ in lower-case and a six rectangle symbol in shades of yellow, orange and red. The design is meant to represent PwC's connection with clients, employees and the various other relationships that define the firm.

PwC websites around the world will adopt the new identity on 20 September 2010 .

Brand consultants Wolff Olins designed the logo in collaboration with PwC employees and clients. The whole process, from initial research to logo launch, took two years at a cost of a few million dollars.

Non-English audience

The aim of the new moniker is to make it easier for the network to position its brand in non-English speaking emerging markets where the existing 22-letter name does not translate easily to languages such as Chinese.

"We think our new brand expression visually distinguishes PwC in the same way that the quality and expertise of our people differentiates the experience of working with PwC," PwC International chairman Dennis Nally said.

"Underlying the visual elements is what the PwC brand really stands for -- how we are viewed by our clients, our people and our stakeholders.  Beyond our capabilities and experience, we want PwC to be known for building great relationships with clients that help them create the value they’re looking for."

The 'PricewaterhouseCoopers' brand was introduced as a result of a merger in 1998 between the firms Price Waterhouse and Coopers and Lybrand. It will still remain the name of the global organisation and will be used by firms to sign off audits.

Among the Big Four accounting firms, KPMG and E&Y already use abbreviated logos.

PricewaterhouseCoopers was the largest global accounting network in 2009 with global revenue of $26.2 billion in the year to 30 June 2009.


Top Content

    Time pressure: Facing up to mental health

    In an ‘always on’ culture, it is becoming increasingly difficult to manage a healthy work-life balance. While companies are beginning to address this problem by introducing different support systems, Joe Pickard finds more could be done to ensure the wellbeing of the professions workforce.

    read more

    Venezuela: the race for the dollar

    With a new currency following hyperinflation, large sections of the population emigrating to neighbouring countries, an economy on the brink of collapse and no apparent solution coming from the government, Jonathan Minter finds a profession struggling to stay afloat in Venezuela.

    read more

    Brazil: transparency and control

    Brazilian accountants have an optimistic view of the impact of more-regular reporting and the implications of audit controversies for the profession. Paul Golden reports.

    read more

    Argentina: looking for a clearer view

    The Argentine accounting profession continues to grapple with the impacts of a weak economy and a culture of financial corruption. Paul Golden takes a closer look.

    read more

    Blockchain: adapting to disruptive tech

    In the relatively few years since digital currencies first began using blockchain technology, the array of potential applications has grown significantly – and continues to expand. Dan Balla, Matthew Schell and Dave Uhryniak from Crowe look at how it impacts accountancy.

    read more
Privacy Policy

We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.