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Moore Stephens rebrands to Moore

Moore Stephens rebrands to Moore, introducing a new visual identity, logo and brand positioning.

Moore is a network of more than 260 independent firms in 112 countries and employs more than 30,000 people. In the IAB’s most recent world survey, Moore Stephens International reported a global fee income of over $3bn.

Moore global CEO Anton Colella said: “In our changing world, business is increasingly conducted internationally and digitally. Everyone must adapt.

“With our new brand – Moore – we choose a new identity fit for a world defined by global decision-making, data-driven insight and the need for agility in all that we do. The brand captures our ability to connect to you locally and globally as we help you realise your ambitions. That is why our brand position is ‘Helping you thrive in a changing world’.

“We never lose sight of what makes us strong, and why our network has grown and continues to grow – our commitment to ever stronger relationships with our clients.

“So as we look to the future, our brand honours our Moore Stephens heritage, reflecting the strengths that clients can always expect from us: straightforward advice, high quality, and the passion we bring every day to our belief that relationships with clients are about much more than simply a job.”

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