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PwC Canada, New Frontier Data to collaborate on cannabis data

New Frontier Data and PwC Canada have announced an exclusive collaboration to improve the breadth and depth of the specialized cannabis data analytics, business intelligence and consulting services offered by the two firms.

"PwC's extensive experience in advisory services, as well as its trusted and rooted relationships with multinational blue-chip companies in Canada and around the world, presents a unique opportunity for New Frontier Data to not only continue to elevate the discussion around the emerging cannabis market, but to also materially improve the activation of its data and insights as it is leveraged by such a globally respected and recognized organization," said New Frontier Data Founder and CEO Giadha Aguirre de Carcer.

New Frontier Data, in its Global Cannabis Report: 2019 Industry Outlook, released in April, reports the global cannabis market to be over $340bn in potential retail sales, with an estimated 263 million people around the world consuming cannabis yearly.

"As the legal cannabis market opens up domestically and globally, many of our clients in the cannabis and adjacent industries such as consumer packaged goods, alcohol, tobacco and pharma are evaluating the risks and opportunities cannabis presents to their businesses.  We are excited to boost our access to the best cannabis data available to continue to provide informed consulting services and strategically sound advice to our clients," said Rami El-Cheikh and Darren Henderson, partners at PwC Canada.

New Frontier Data does not take a position on the merits of cannabis legalization. Rather, its mission and mandate are to inform cannabis-related policy and business decisions through rigorous, issue-neutral and comprehensive analysis of the legal cannabis industry worldwide.

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