• Register
Return to: Home > News > Advisory > KPMG Australia acquires customer experience consultancy

KPMG Australia acquires customer experience consultancy

KMPG Australia has acquired U Don’t Know Us (UDKU), a customer experience consultancy.

UDKU defines their approach as ‘evidence based design’ which involves blending research from emerging science in behavioural economics and neuroscience with a creative output.

The consultancy will work with KPMG’s Customer, Brand & Marketing Advisory business.

Established in 2013, UKDU was formed by its three owners: Mark Timmins, Colin Jowell and Kon Marinis. It is based in Sydney and consists of a team of ten.

UDKU’s creative strategist Colin Jowell said: “The opportunity for us to be part of KPMG is just brilliant, allowing us to scale up the customer experience innovation offer at this crucial time.”

Jowell added: “UDKU was founded because certainty in business no longer exists. Change is constant. Embracing the unknown is an essential philosophy as business grapples with disruption and the need to change, fast. Because we work across a diverse range of categories, we can bring clients unexpected ideas that transform their business.”

KPMG Australia’s CEO Gary Wingrove commented on the acquisition: “Over the next five years, almost 90% of companies expect to be competing on the basis of customer experience alone. The world according to the customer will define organisations’ design, processes and technology changes.

 

By Mishelle Thurai

Top Content

    Blockchain and the Big Four: does it deserve all the hype?

    Although still in its infancy, blockchain is one of the most talked-about technologies of 2018. Will the blockchain bubble burst, or will it live up to its reputation as the ‘new internet’? Eleanor Jerome investigates

    read more

    Malaysia: Ready to show its strength

    Recent changes have enhanced the quality of audit reports in Malaysia, giving the profession a welcome opportunity to demonstrate its value to clients. Paul Golden reports

    read more

    China: Regulating the Chinese dragon

    Harsh regulatory actions and looming US trade wars have been dampening expectations in a Chinese market still full of potential, finds Jonathan Minter

    read more

    Indigenous Australians: New checks and balances

    With fewer than 40 known qualified Indigenous Australian accountants, Jonathan Minter speaks to Shelley Cable from PwC Australia about how increasing this number is an important part of improving the financial literacy of Indigenous communities

    read more
Privacy Policy

We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.